Hearts On Fire’s Marketing Campaign Wins Award

(IDEX Online News) – Hearts On Fire received a 2012 min Integrated Marketing Award for its campaign with Hearst Integrated Media, the Boston-based diamond brand announced recently.

Hearts On Fire launched its campaign in October 2011 with 164 pages of advertising in magazines published by Hearst, including Cosmopolitan, Elle, Marie Claire and Harper’s Bazaar. The latest incarnation of the campaign features new designs from Hearts On Fire’s two brand ambassadors, Mad Men costume designer Janie Bryant and fashion designer Tara Subkoff.

The ads include a QR code that drives viewers to the digital and social components of the campaign, including videos, content on HeartsOnFire.com and Facebook.

“Hearts On Fire is always looking to raise the bar in new and innovative ways. This campaign demonstrates our desire to creatively work with media companies and create a one-of-a-kind brand-building campaign that drives results,” said Caryl Capeci, vice president of marketing at Hearts On Fire.

Min’s Integrated Marketing Awards are designed to recognize the magazine industry’s top campaigns, ongoing programs and innovative leaders. Min covers the consumer and business-to-business magazine industries, reaching media executives through print publications, online and in-person events.