Helzberg App Helps Grooms Pop “The” Question

(IDEX Online News) – While finding the perfect woman is not always easy, some grooms find the actual proposal process even harder. But not any longer. Helzberg Diamonds has just launched a smartphone app to help helpless would-be grooms start on the journey from “will you?” to “I do.”

"Proposal Pro: A Complete Guide to Popping the Question” offers men practical information to help them navigate the way through the engagement experience – from asking her parents to putting the perfect ring on her finger.

The app features information on how to select the right ring, understanding the definitions of the four C’s and planning an unforgettable proposal.

It allows grooms to create a proposal timeline, browse locations to select the perfect proposal spot and even determine the future-bride’s ring size by placing an existing ring on the screen.

It also includes a “proposal generator,” a customized proposal plan created based on personal information inputted into the app.

“This is more than a way to browse engagement rings,” said Helzberg Diamonds chairman and CEO Beryl Raff. “It gives shoppers an engagement expert at their fingertips, not just to educate them about diamonds, but also to help them with the whole proposal process.”