DuBois Watch Crowdsourcing Raises $1.6 Million

Thomas Steinemann

(IDEX Online News) – With the help of 226 new “shareholders,” DuBois et fils, the oldest watch factory in Switzerland, has managed to raise 1.5 million Swiss Francs ($1.6 million) to create its latest collection.

“We did not know the outcome. We could only hope that our first watch models and the team would attract worldwide attention and evoke investors’ interest,” said Thomas Steinemann, owner of DuBois et fils.

“This great success, which is also the most convincing sign of trust, gives us not only the means but also enough confidence to stay the course on the family tradition of DuBois et fils. We are looking forward to the next chapter,” he added.

Production of the first watch models – each limited to 99 pieces – began this month.

DBois et fils has been creating watches since 1785.