Pure Gold Jewellers Sees 40% Sales Rise at Dubai Shopping Festival
February 05, 13 by IDEX Online Staff Reporter
(IDEX Online News) – Dubai-based jewelry retailer Pure Gold Jewellers has reported a 40 percent increase in sales year-on-year at this year’s Dubai Shopping Festival (DSF).
The company attributed the increase to promotional efforts by the DSF, a rise in the number of tourists and its own 70 percent discount on diamond jewelry.
Company chairman Firoz Merchant observed that the DSF is one of the firm’s peak sales periods, noting, “This year we saw a greater influx of tourists from Gulf Cooperation Council (GCC) countries, the Indian Sub-continent, China and other parts of the world.”
Speaking of consumer trends, Merchant said his firm had seen an increase of 40 percent in gold jewelry sales along with a 10 percent increase in the diamond variety. He said 2013 looked like being a good year for retail in the United Arab Emirates (UAE) as consumer sentiments were strong.
