JIC Launches Jewelry Blog

(IDEX Online News) – Jewelry Information Center (JIC), the consumer education arm of Jewelers of America (JA), has launched a fine jewelry blog. The Oh My Jewelry blog reveals "the insider's guide to fine jewelry style."

The blog gives visitors an inside view of the fine jewelry industry and a look at fine jewelry trends – in fashion, bridal, gemstones, metals and more – before they hit the counter.

According to JIC, the title communicates the thrill you feel when you see a stunning piece of jewelry. “OMG! doesn't capture it, but OMJ! (Oh My Jewelry!) does.”

"Every day we find ourselves amazed by the beautiful jewelry from Jewelers of America members. With the Oh My Jewelry! blog, we pass that excitement on to consumers who share our passion for jewelry," said director of Communications Amanda Gizzi.

"In addition, it helps us spread the message of purchasing quality products from reputable Jewelers of America members."