Pandora Jewelry Boosting Brand Appeal with Martina McBride Partnership

(IDEX Online News) – Pandora Jewelry is partnering with singer, songwriter and entertainer Martina McBride for its latest campaign. McBride will appear in Pandora’s print advertising in a variety of US and Canadian magazines, such as Fitness, Lucky, Every Day with Rachael Ray, Redbook, Canadian Living and Style at Home.

The jewelry brand is also sponsoring several of McBride’s upcoming concerts. As part of this sponsorship, Pandora Jewelry will offer the singer’s fans the chance to win some of her favorite Pandora jewelry pieces and upgraded VIP concert tickets.

"Women frequently use music and jewelry to express their memories, life story and individual style,” said Angel Ilagan, vice president, Marketing, Pandora Jewelry, North America. "We are excited to help commemorate Martina's unforgettable moments and to connect with her fans at concerts."

In addition to the print campaign and tour sponsorship, the singer’s Facebook page, the singer’s activities on Twitter and Instagram will also help Pandora’s growing social media efforts.