D’damas Unveils New ‘Dazzle the World’ Tagline

Sonakshi Sinha for D'dmas

(IDEX Online News) – Leading Indian jewelry brand D’damas has repositioned its advertising with a new tagline – “Dazzle the World” – and a new campaign featuring brand ambassador Sonakshi Sinha. 

The Gitanjali brand previously used the tagline “Celebration Always” in its advertising.

“The jewelry has strongly been associated with celebrations that are there in small moments of life,” said JWT creative director, Aditya Kashyap, which came up with the new campaign.

“We decided that it was time for the brand to move out of the current zone and by doing so we would be broadening the positioning and not restricting it only to celebration. We collectively with the marketing team thought of what the brand could deliver through its product promise and we came up with a common thought for all the variants.”

“The brand is already well-established as one that offers vast choice and easy availability, and we felt it necessary to focus attention on another facet of its personality that has emerged as we evolve to the next stage of development – the magnificent designs and craftsmanship,” said D’damas CEO Partha Pratim Chaudhuri.