Alex Woo Brings Luxury and Style to the Majors
June 19, 13
(IDEX Online News) – New York-based designer Alex Woo has created a Major League Baseball-themed collection for women. The collection marks the MLB’s first professional sports licensing agreement.
The line, which is made in the US, consists of pendants featuring the logos of each of the 30 Major League teams. The pendants are made from eco-friendly sterling silver, 14 karat yellow gold or 14 karat white gold with diamonds.
"I am so proud to be partnering with MLB to design my first professional sports icons that acknowledge and celebrate all their female fans," said Woo, who is best known for her Little Icons range of jewelry. "There are so many good things we think of when we share those long-lasting memories, like our first baseball game – and what is more American, and iconic than baseball?"
"Our fans are our most important asset, so creating offerings that are designed specifically for our significant female fan base is critical," said Howard Smith, senior vice president, Major League Baseball.