Stuller Introduces ‘Create Bar’ Design Solution for Independent Retailers

The Create Bar

(IDEX Online News) – In a bid to help independent retail jewelers connect more with their customers during the selling process, DTC Sightholder Stuller has launched “Create Bar,” a turnkey custom design solution that personalizes the jewelry buying experience and enables jewelers to easily brand themselves.

The Create Bar features a design bar, barstools, LED lighting, personalized signage, jewelry prototypes and loose gemstones, tools, hardware – including a computer, TV, iPad, keyboard, mouse and color printer – CounterSketch Studio and Stuller Showcase software, marketing support and i-store training, installation and technical support.

The company said that the Create Bar was motivated by research that showed that although shoppers enjoyed experiencing individual interactive selling tools, such as prototypes or custom design programs, they wanted a more connected shopping experience. This led Stuller to build a solution combining low-cost inventory and an increased customer experience through its digital tools, Stuller.com and CounterSketch Studio.

“Jewelers need a way to connect with today’s tech-savvy generation. And the Create Bar presents them with the tools they need to obtain and develop a relationship with this market segment,” said Maren Rosen, executive director of bridal and jewelry.

“Other industries such as fashion and electronics are already offering this type of personalization.”