Tara Jewellers Opens First Shop-in-Shop Showroom

(IDEX Online News) – Tara Jewellers has opened its first shop-in-shop showroom at the Shoppers Stop Inorbit Mall Vashi in Mumbai. The store is the brand’s 37th showroom. 
 

Tara’s new 500-square foot outlet features bridal, occasion and daily wear jewelry in diamonds and gold. Its traditional pieces include polki and kundan jewelry such as necklace sets, pendant sets, rings, bangles and earrings. It also offers free gold purity testing and Golden Return Monthly Saving Schemes.

“The launch of our first true shop-in-shop showroom at Shoppers Stop Inorbit Mall Vashi is in line with our growth plans,” said Vikram Raizada, executive director & CEO Retail at Tara Jewels Ltd. “It is an attempt to continue the shift towards the organized industry from the unorganized market, more so when the customer now looks for certified and reliable jewelry along with enhanced personalized services. This new format is yet another step forward in our quest to redefine the way jewelry is purchased in India.”

The company says it has a further 13 showrooms in the pipeline.