Hearts On Fire Launches New Ad Campaign

(IDEX Online News) – Hearts On Fire has launched a new ad campaign featuring Homeland actress Morena Baccarin. The campaign, which will debut in September, marks the first celebrity partnership for the brand.

In her role as brand ambassador, the Emmy-nominated actress will showcase the company’s more fashion-oriented collections in print advertisements in top fashion and lifestyle magazines – such as ELLE, Harper's Bazaar, Marie Claire and Town and Country – as well as on Hearts On Fire's digital and social platforms.

"With the success of our bold, new fashion collections, it was the perfect time to showcase these designs on a recognizable face," said Caryl Capeci, vice president of Marketing for Hearts On Fire.

In other news, the company announced that it plans to open its second domestic retail store at the King of Prussia Mall outside of Philadelphia, Pennsylvania.