PGI Creates ‘Hint Tool’ on Re-launched Website

(IDEX Online News) – Trying to find the perfect engagement ring can be almost as hard as finding the perfect partner. Platinum Guild International USA (PGI USA) has come up with a way of helping that special someone when it comes to buying the right ring.

The “Hint Tool” is a new feature of PGI USA’s recently re-launched consumer website www.preciousplatinum.com. Users navigating the platinum design gallery can send a “hint” to their intended indicating any piece of platinum jewelry from the site by clicking the “Hint This” link on any product page.

Clicking the link prompts a customizable e-card that can be sent via email or social media or even printed for personal delivery.

 “Surveys find that an overwhelming amount of brides-to-be desire a platinum setting,” says PGI USA president Huw Daniel. “The Hint Tool is a way for these brides, and anyone desiring platinum jewelry, to not only express a preference of design, but to distinguish the benefit of setting it in platinum.”