Crossworks Signs Supply Deal With Chow Tai Fook Jewellery

(IDEX Online) – Canadian diamond manufacturer Crossworks Manufacturing Ltd. has signed a long-term supply and licensing agreement for its patented hearts and arrows ideal cut square diamond with Chow Tai Fook Jewellery Group Ltd.

Crossworks will supply the diamonds and Chow Tai Fook, the leading jewelry retailer in China, will have the exclusive distribution right to sell them through its extensive retail network in Greater China.

Crossworks' square cut hearts and arrows diamond has achieved the grade of "ideal" for light performance from leading gem labs, and offers an eight-sided square cut diamond that exhibits eight hearts and eight arrows.

Crossworks President Uri Ariel said, "The launch of this diamond in Greater China through Chow Tai Fook, one of the world's most iconic jewelry retailers, achieves our vision to bring beautiful diamonds to consumers."  

Meanwhile, Albert Chan, Executive Director of Chow Tai Fook, remarked, "Chow Tai Fook is pleased with the exclusive arrangement with Crossworks and welcomes the opportunity to introduce the premium hearts and arrows ideal square cut diamond to the Greater China market through our extensive retail network across the region." 

The hearts and arrows ideal square cut diamonds will be exclusively sold through Chow Tai Fook's points of sale and marketed under the De Beers Group's Forevermark brand in Mainland China, Hong Kong, Macau and Taiwan.