(IDEX Online News) – Seven of the year’s 100 most-valuable brands in Interbrand’s Best Global Brands Report are from the luxury sector. Among them is Tiffany & Co., which is positioned at number 75 on the list with a brand value increase of 5 percent.

 

This is a decline from the number 70 spot the luxury jeweler occupied on the 2012 list.

 

The other luxury brands in the list are Louis Vuitton at No. 17, +6%, Gucci No. 38, +7%, Hermes No. 54, +23%, Cartier No. 60, +26%), Prada No. 72, +30%) and Burberry No. 77, +20%).

 

According to the report, key drivers of growth for the luxury sector are likely due to a renewed sense of consumer confidence, increased store openings – particularly in the US and China – as well as the brands’ strong focus on linking the brick-and-mortar and digital brand experiences each has to offer.

 

To determine the top 100 most valuable global brands, Interbrand examines three key aspects that contribute to a brand’s value. These are the financial performance of the branded products or service, the role the brand plays in influencing consumer choice, and the strength the brand has to command a premium price, or secure earnings for the company.

 

Interbrand put the total value of all 100 Best Global Brands – which is headed by Apple – at $1.5 trillion – an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.