Charles & Colvard Releases ‘Forever Brilliant’ Stone
October 09, 13
(IDEX Online News) – Charles & Colvard, makers of moissanite gemstones has released its “Forever Brilliant” diamond alternative in time for the holiday season.
"With recent technological advancements, Forever Brilliant is the finest gemstone we've ever produced making it a perfect alternative to a more expensive diamond,” said CEO Randy McCullough. “Since Forever Brilliant's refraction and scintillation are off the charts, even professional jewelers have a tough time recognizing it. In fact, we've recommended jewelers check stones closely with gemological testing to make sure they can tell the difference between a Forever Brilliant gemstone and a diamond."
According to the North Carolina-based company, the gemstones have 10 percent more brilliance than a diamond and cost around one-tenth the price of a comparable quality diamond.
While most people still opt for diamonds, the results of a recent survey by Charles & Colvard and conducted by Harris Interactive found that 78 percent believe it is appropriate to get engaged with a gemstone other than a diamond.
The survey also revealed that men are more than twice as likely as women to say at least one of them (in the couple) regrets spending too much money on the diamond engagement ring.
Forever Brilliant jewelry retails from $150-$7,000.