Forevermark Brand Launched in Australia

(IDEX Online News) – The De Beers Forevermark brand celebrated its Australian launch with a high-profile event at the Sydney Opera House.

Forevermark diamonds will now be sold by authorized jewelers in Brisbane and Sydney.

Exceptional items of Forevermark jewelry was displayed by models and exhibited in specially curated displays. The collection included Forevermark jewelry worn by singer Alicia Keys and actresses Liz Hurley and Elizabeth McGovern.

Forevermark CEO Stephen Lussier said, "Australia is a natural extension for us, having expanded extensively around the globe since launching in 2008."

Forevermark has extended an existing partnership with Canada-based Forevermark diamantaire, Crossworks Manufacturing, to now include Australia. Crossworks have engaged Australia-based Storch & Co. to oversee local distribution.

The Forevermark brand has been launched in China, Hong Kong, Japan, India, South Africa and the United States.