JA Partners with Social Media Management Platform

(IDEX Online News) – Jewelers of America (JA), has partnered with Likeable Jewelers, a social media management platform for jewelers from Likeable Local. The Likeable Jewelers software suite develops and distributes content for Facebook and Twitter, engages future and current customers, targets friends of customers through social advertising and uses Facebook applications to drive leads.

Likeable Jewelers also has an analytics suite to give jewelry businesses valuable feedback about their social media activity so they can learn and improve their outreach.

“The launch of Likeable Jewelers gives jewelers an easy and effective solution to their social media marketing needs,” said JA president and CEO David J. Bonaparte.

“Jewelers, like all small businesses, are looking to grow their business through social media,” said Likeable Local founder and CEO Dave Kerpen. “Likeable Jewelers is the easiest and most effective way to give customers the best strategies and tactics in the market.”

Jewelers of America is the national trade association for businesses serving the fine jewelry marketplace.