Chow Tai Fook and Aaron Shum Begin Exclusive Dealership Agreement
March 06, 14
(IDEX Online News) – Chow Tai Fook Jewellery Group Limited has entered into an exclusive dealership agreement for Greater China with Aaron Shum Jewelry Limited. Under the terms of the agreement, Chow Tai Fook will launch a new diamond collection in Aaron Shum Jewelry’s patented Coronet design in Hong Kong, the Mainland of China, Macau and Taiwan.
“Through our extensive retail network, the new collection could penetrate into the entire Greater China market swiftly,” said Chow Tai Fook Managing Director Kent Wong. “We are very confident that the new products will be well received by the market.”
Wong added that the agreement fully optimizes Chow Tai Fook’s extensive retail network for high market penetration. Chow Tai Fook has more than 2,000 points-of-sale in more than 400 cities in Hong Kong, Macau, Taiwan and in each of the provinces in Mainland China.
To debut the launch of the new product collection, a series of advertising and promotional initiatives will be rolled out across different media channels.