Forevermark And Crossworks Manufacturing Hold Annual Forum

(IDEX Online News) – De Beers diamond brand Forevermark and Crossworks Manufacturing Ltd recently held their third annual Forevermark Canadian Partner Forum in Palm Springs, California. The forum aims to find ways of growing the Forevermark presence in Canada, with access to retailers, Forevermark representatives and supply partners.

Forevermark US President Charles Stanley spoke on the status of the brand in Canada.

“The focus of 2014 is around our current partners, to improve the assortment of Forevermark in-store and continue to raise brand awareness to help grow their diamond business. The De Beers group has made Forevermark a strategic focus for their long-term business plans and we are committed to fulfilling Forevermark’s promise in Canada,” Stanley said.

Retailers were told of current advertising plans, co-op program details, and updates to 2014 marketing materials. Attendees also had the opportunity to view the latest collections and inventory from Forevermark Canada manufacturers A. Link Manufacturing, Crossworks Manufacturing, Martin Ross Group, and Natalie K. Diamonds.

“Forevermark is built on a unique sense of partnership and the fact that we have a group of diamantaires, jewelry manufacturers and jewelers sitting down together represents a new world of how the diamond industry works,” said Dylan Dix, Group Executive, Marketing and External Relations of Crossworks Manufacturing Ltd.