Forevermark and Precision Set Create New Hearts and Arrows Collection

(IDEX Online News) – Forevermark has partnered with Precision Set Fine Jewelry to create PURE, a collection of Hearts and Arrows jewelry. The line will debut at the upcoming JCK Las Vegas show.

The collection, which features Forevermark Hearts and Arrows diamonds in Precision Set's existing designs, as well as in new designs that will exclusively feature Forevermark diamonds, comprises 37 styles including engagement rings, wedding bands, line bracelets, classic studs and fashion jewelry.

“Forevermark’s goal is to continually strengthen our product offering. With the addition of Precision Set, we are thrilled to now have an exclusive collection featuring Forevermark ideal cut Hearts and Arrows diamonds in diamond-focused designs to offer our jeweler partners,” said Charles Stanley, Forevermark US president.

As well as PURE, Forevermark is also launching its new Promise campaign at the show. Promise promotes classic, diamond-focused designs.