Gemesis Inc. Changes Name To Pure Grown Diamonds Inc
June 30, 14
(IDEX Online News) – Lab-grown diamonds manufacturer Gemesis Inc. has renamed itself as Pure Grown Diamonds Inc.
The firm said that newly appointed President and CEO, Lisa Bissell, will spearhead the rebranding campaign.
Bissell said the new name “reinforces our commitment to disclosure and transparency”, adding that disclosure, education and training would “be the mantra of Pure Grown Diamonds”.
She commented that the firm will work to make lab-grown diamonds “a choice for consumers and a valuable opportunity for the industry”.
“Offering lab-grown diamonds that are certified and sustainable also supports existing industry commitments to responsible sourcing.”
Founded as Gemesis Inc. in 2013, Pure Grown Diamonds creates Type lla gem-quality colorless and fancy color lab-grown diamonds and jewelry.