Pure Gold Expands into Europe with Paris Boutique Opening

The Arianna Boutique

(IDEX Online News) – The Dubai-based Pure Gold Group has expanded into Europe, with the opening of the luxury multi-brand jewelry boutique Arianna in Paris.

The new boutique is located in The Peninsula Hotel and features jewelry and accessories from international jewelry houses including Gucci, Roberto Coin, Moraglione, Annamaria Cammilli, and Leo Pizzo as well as jewelry designed by Arianna’s in-house design team.

“Paris with its long history as a place to discover culture and art, the finest and the most elegant of fashions is the perfect setting for Arianna’s entry into Europe,” said CEO and managing director Karim Merchant.

Merchant said that the group plans to expand the Arianna boutique concept, which was launched in Burj Al Arab in Dubai last year, to the “fashion capitals of the world.”

Pure Gold Group, formed in 1989 in Dubai, is a multi-million dollar retail group that owns Pure Gold Jewellers, La Moda Exclusives and Arianna.