Rio Tinto Launches Nazraana TV Campaign

(IDEX Online News) – Rio Tinto has released its latest television campaign for the Nazraana jewelry line – its flagship diamond jewelry initiative in India. The adverts will be shown throughout the 2014 festive season in India.

“The television advertisements celebrate the gift giver and evoke the delight of diamond jewellery gifts that is enshrined in the tagline ‘The heart that gifts a diamond shines like a diamond’,” said Vikram Merchant, Rio Tinto Diamonds India representative office manager who is responsible for the Nazraana initiative.

Nazraana, which takes its reference from royal gift giving rituals of past eras, was launched in 2012 and includes collections of diamond jewelry gifts for special occasions.