Online Retailer James Allen Sets up Shop in Sears

The James Allen Boutique

(IDEX Online News) – Following Blue Nile’s partnership with Nordstrom, online engagement ring and certified loose diamond retailer James Allen is setting up shop in 16 Sears locations throughout New York, Maryland and Puerto Rico.

But, while the branded boutiques will be staffed by engagement ring specialists, browsers will not actually be able to purchase a piece of jewelry in the department store. Although they will be able to try on and experience the James Allen brand, they will have to complete the purchase online.          

The company said the new store concept “expands the boundaries of omni-channel retailing through its unique bricks and clicks model.”

"The ability to work with James Allen to combine quality, customized design with a seamless shopping experience underscores Sears' commitment to integrated retail," said Vijay Talwar, president and SVP of Gifts and Special Occasions. "In this case, we're moving beyond a digital relationship to a true collaboration with an online brand, maximizing their reach through multi-platform capabilities that allow us to surpass shopper expectations.”