DEF Launches ‘Diamonds Do Good’ Consumer Website

(IDEX Online News) – The Diamond Empowerment Fund (DEF) has launched its new consumer-facing global website. Built in partnership with The Condé Nast Media Group, diamondsdogood.com gives consumers the story behind diamonds and explains how diamond revenues are used to enact positive change in communities where the industry operates.

The programs currently profiled on the site include Rio Tinto’s mission to bring water to rural villages in India, enterprise building in South Africa supported by De Beers, educating women on maternal and children’s health in rural China by retailer Chow Tai Fook and giving back to children in need in the US and abroad by industry charity Jewelers for Children.

“DiamondsDoGood.com acknowledges the aggregate ongoing good of the global diamond and diamond jewelry industry,” said the DEF. “It is a real time interactive repository of the collective panoply of the good works and impacts of the industry.” 

DEF co-founder Dr. Benjamin Chavis said there has been a void in communication of the vast amount of good the industry does. “This website will help fill that void.”

“This new website shares the good news and great ideas surrounding diamonds in our lives,” added Phyllis Bergman, DEF president.

The Diamond Empowerment Fund is a global non-profit based in New York City and co-founded by Russell Simmons and leaders in the diamond industry in 2007 to empower diamond communities around the world.