Fiera di Vicenza Introduces ‘VICENZAORO The Boutique Show’

(IDEX Online News) – The Vicenza show is getting something of a makeover this year. Show organizers Fiera di Vicenza are launching VICENZAORO The Boutique Show, a new format developed for the gold and jewelry industries that assembles exhibitors into homogeneous communities, classified by reference values, type of production and purchasing procedures.

The new format has led to the creation of communities made up of similar businesses, which can be recognized in terms of reference values, positioning, product type, distribution systems and overall image.

“VICENZAORO The Boutique Show is a completely new concept on the high-end gold and jewelry trade show scene,” said Matteo Marzotto, president of Fiera di Vicenza.

“It involves a dynamic procedure and an exclusive format that supports us in meeting the challenges of strong competition on a worldwide scale. It also addresses the major transformations occurring both in sales and production systems and at the consumer level.”

The show will include consists of six main “districts”: Icon, Creation, Look, for jewelry; Essence, featuring diamond, colored gemstones and other precious components; Expression, featuring packaging and visual merchandising and marketing materials; Evolution, highlighting precious metals and their processing technologies.

For buyers these districts will be connected by “trails”, which will be plotted individually by using multi-media tools, according to individual requirements. Taste and style directions will become a source of inspiration to develop new collections and discover new protagonists active in the international marketplace.

Trend Forums will play an important role. These are specific areas in the Trade Show featuring realistic representation of the latest jewelry trends, to inspire and guide the purchases of buyers and visitors. This is all brought together by a web-based communication system, allowing all visitors to create customized buyers’ programs that focus on the tastes and needs of their individual reference markets.