Royal Asscher Enters into Strategic Partnership with Treliss Worldwide/CJ Exporters
January 11, 15
(IDEX Online News) – Royal Asscher has entered into a strategic partnership with Treliss Worldwide/CJ Exporters, which specializes in cutting and manufacturing diamonds and diamond jewelry.
Edward Asscher
Royal Asscher said the agreement would enable it to become “the leading diamond jewelry brand by combining efficient sourcing, manufacturing and operations with innovation, passion and integrity.”
“We strongly believe that the future of the diamond and jewelry industry is in branding,” said Edward Asscher, who heads the 161-year-old company.
The companies said that by combining their strengths, they will build “the most exciting brand for many generations to come.”