Rio Tinto Launches New US-Focused Jewelry Designs

(IDEX Online News) – Rio Tinto has unveiled its latest range of Argyle diamond jewelry designs for the US market. The collections were created by four leading US jewelry designers – Jennifer Dawes, Suzanne Kalan, Matthew Campbell Laurenza and Sandy Leong.

“The four designers were selected because of their unique perspective on design, unparalleled attention to detail and love of jewelry and fashion. They have brought Diamonds with a Story to life in designs that speak to the origin, beauty and color of Australia’s Argyle diamonds,” said Brandee Dallow, director of Rio Tinto Diamonds North American office.

Each collection features 12-18 pieces including rings, earrings, necklaces and bracelets handmade with 18-karat gold and Argyle diamonds.

The bespoke collections will be showcased at the JCK Las Vegas trade show in May and sold at select US retailers in June 2015.

“Diamond jewelry purchases are ultimately driven by design and understanding consumer emotions and translating them into designs is important for the development of the jewelry industry. Rio Tinto’s global marketing is driving this approach in all major and emerging markets,” said Rio Tinto Diamonds Marketing general manager Bruno Sané.”