Forevermark to Expand Presence at JCK

(IDEX Online News) – Forevermark is expanding its presence at the upcoming Las Vegas trade show week. The De Beers’ diamond brand will host a 5,300 sq. ft. salon space at the Luxury and JCK shows.

The brand said the new salon concept is an overhaul of its partnership trade show strategy and will encourage all Forevermark diamantaires, manufacturers and retailers to connect in one efficient shared space.

The Salon will provide an immersive brand experience that allows partners to preview the Forevermark diamond collection and learn about the latest brand programs, including marketing and public relations activities, exclusive product offerings, Diamond Asset Financial services, Forevermark Brand Environments, digital platforms and training.

“We are thrilled to host all of our Forevermark diamantaires together under one roof, providing the Forevermark retailer with an invaluable, seamless brand experience, a crucial ‘one-stop shopping‘ opportunity for all Forevermark business needs,” said Forevermark US president Charles Stanley.