Jewelry Demand Remains Sluggish in US Market in April
June 14, 15
Sales of fine jewelry and watches were an estimated $5.8 billion in April 2015 in the US market, a decline of 1.5 percent from the same month a year ago, according to new data from the US Department of Commerce. This is the seventh consecutive month of weak consumer demand in the US market. The rate of the sales drop in April was slightly greater than the average sales decline of 1.2 percent for the six-month period October 2014 through March 2015.
Specialty jewelers – merchants whose primary business is selling fine jewelry and watches – posted a much smaller sales decrease than in recent months. During April, specialty jewelers’ sales were 2.4-percent lower than the same month a year ago. Prior to April, specialty jewelers’ sales had been shrinking by 5-to-6 percent a month since October 2014.
Total Jewelry Sales Sluggish in April
Fine jewelry and watch sales fell by 1.5 percent in April, when compared to sales in April 2014, based on new data from the US Department of Commerce. This represents the seventh consecutive month of weak consumer demand for fine jewelry.
The graph below illustrates monthly sales trends for sales of fine jewelry and fine watches since the beginning of 2014.
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