Forevermark Holds Three-Day Forum in Hyderabad

(IDEX Online News) – Forevermark, the diamond brand from De Beers, recently held a three-day “interactive” conference in Hyderabad, India. The theme of the forum was “Tomorrow At the Edge” and was attended by more than 100 Forevermark Jewellers, 14 Forevermark diamantaires, manufacturers and other leading jewelers from across the country.

“India is an important market for us and we see tremendous potential here,” said Forevermark CEO Stephen Lussier. “It’s a matter of pride for us at Forevermark to host the annual Forum for our valued partners and engage with them for their continued support and contribution to the success of the brand in India. The Forum serves as a perfect platform to exchange ideas and knowledge on the diamond industry and establish strong relationships with our partners and stakeholders to take the brand to the next level.”

“Our aim is to ensure that we offer an overall perspective of the brand and the whole array of programs available to help increase customer connect, buying experience and improve sell through…” said Forevermark India president Sachin Jain.

The three day Forum showcased interactive presentations on a variety of subjects including: Forevermark worldwide, Forevermark India, Beyond 4C’s of Forevermark beauty and networking meetings.

During the event, the company unveiled its new marketing campaign, based on the classic slogan “A Diamond is Forever,” which will be released towards the end of the current quarter.  

Forevermark also displayed the “New Age Viewer,” which is designed to change the way diamond jewelry will be sold in the future. The viewer was created by the Forevermark Innovation Team to showcase the diamond and to highlight the individual inscription on each stone.