Fiera di Vicenza and WDM Collaborate on Diamond Jewelry Sector Cooperation

(IDEX Online News) – Fiera di Vicenza and the World Diamond Mark Foundation (WDM) signed a Memorandum of Understanding (MoU) to collaborate on diamond and diamond jewelry promotion and marketing at the VICENZAORO trade show.

The partnership is particularly aimed at enhancing the business opportunities of WDM Authorised Diamond Dealerships (ADDs) and establishing VICENZAORO as the major European platform for the promotion and the trade of diamonds and precious stones.

Fiera di Vicenza is now a WDM strategic partner, promoting the ADD network, its activities and events during the trade shows organized by Fiera di Vicenza in Italy and abroad. Fiera di Vicenza will also participate in WDM events such as diamond exhibitions and WDM conferences and will promote the fund-raising for WDM promotional campaigns and events.

In return, WDM will promote Fiera di Vicenza through its worldwide retailer network, and through all WFDB bourses and partner organizations. Recognizing Fiera di Vicenza as its exhibition partner in Europe, WDM will encourage attendance at the show and will promote the opportunity to exhibit in VICENZAORO to the most relevant diamond jewelry producers and diamond dealers.

"The Fiera…sees it as an important service to work with the WDM and join it in its efforts in increasing the desirability of diamonds and in helping retailers enthuse consumers for diamonds and diamond jewelry," said Corrado Facco, managing director of Fiera di Vicenza.

“Our industry will need to take drastic and dramatic steps if it is to bring back diamonds and diamond jewelry into the top performing categories in the luxury product consumer market.”

"Our cooperation with the Fiera is a dual-prong effort," said Alex Popov, chairman of WDM. "The Fiera di Vicenza organizes Europe's most important trade shows and therefore serves as an excellent and important platform for the WDM, as we need to raise awareness not only of the WDM itself, but most importantly for its goals and objectives: building toward greater desirability of diamonds and consumer confidence in diamonds and those who sell them; increasing market share of diamonds and diamond jewelry, and improving the profitability of all players in the supply pipeline."