Three Sightholders Inaugurate PDE Offices

(IDEX Online News) – Three large Sightholders - Diarough, Jewelex and Kiran Gems – have inaugurated their Latin American offices in the Panama Diamond Exchange (PDE) building at the World Jewelry Hub.

The three have now officially begun their operations in Latin America, with each office headed by a Panama-based representative.

"The opening of Panama office is an important step for our company," said Ashit Parikh, president of Emby International/Diarough in New York. "We see it as our springboard into Latin America, and the center from which we will be able to consolidate and manage our business in what clearly will be the focal point of a rapidly expanding market. Clients who work with us though Panama City will have the same access to our goods and services that they would anywhere else in the world."

"The Panama office will play a critical role in our expansion into the Latin American market," said Nirav Doshi, who heads Jewelex New York. "Our proven strategy is to establish a physical presence in an emerging market, where we can ensure that customers get a product range best suited to meet their specific needs, along with shorter delivery lead times. By engaging our customers in an environment in which they feel comfortable, we are able to integrate our supply with their own planning and operating systems."