CanadaMark Diamonds Joins with Kara Ross to Launch DIAMONDS UNLEASHED

(IDEX Online News) – Jewelry designer Kara Ross and CanadaMark diamonds have joined forces for a strategic alliance in which Ross’ new brand DIAMONDS UNLEASHED will be made using only CanadaMark diamonds. CanadaMark is owned by Dominion Diamond Corporation.

The DIAMONDS UNLEASHED brand promotes and supports women’s empowerment. Its mission is to “engineer a great rethink about how diamonds are bought, given and perceived and then to use that shift as a platform to address issues that enable women to achieve their potential.”

The line is expected to debut in March or April 2016 on HSN and at Neiman Marcus.

"From the conception of DIAMONDS UNLEASHED it has always been my goal to partner with CanadaMark diamonds," said Kara Ross. “They are the epitome of an ethical brand partner.”

“The CanadaMark hallmark speaks to excitement, to stunningly beautiful diamonds, but diamonds that also represent authenticity, social responsibility, uniqueness and fairness. Kara's vision and mission which celebrates that women, like diamonds, are brilliant, multi-faceted and unbreakable is truly inspiring. We are excited to work with DIAMONDS UNLEASHED, a brand that also reflects our values and which symbolizes, promotes and supports women's empowerment worldwide,” said Dominion Diamond Corporation executive vice president Jim Pounds.

DIAMONDS UNLEASHED has partnered with She's the First and Girls Who Code and will donate 100 percent of net profits to each organization.