It’s a really exciting day here at IDEX. After months of planning, weeks of work, countless sleepless nights and a very heavy dose of hard work, we are so pleased to introduce the new digital IDEX Magazine to the world.

 

Before you carry on reading, make sure you go and check out our new design. Don’t we look amazing!

 

Although it was a little sad to leave our traditional print environment behind us, it was the right time to take a leap into the future and take a good, hard look at how we were transmitting our content and our ideas to make them more relevant, accessible and effective for our readers.

 

Ten or even five years ago, we would have been shocked at the notion that a magazine could exist in a fully digital format, without a print version to back it up. (Actually, 10 years ago, who really knew from digital?).

 

So, we are leaving the ink and red pen behind us and moving firmly into an interactive, all-digital, all-accessible era.

 

Too often, people get stuck in the past, stuck in what is comfortable and what has worked. But, as I’ve said so often here, what has always worked in the past is not what is always going to work in the future.

 

To keep up with the changes going on around us, we have to be prepared to evolve, even if we are not – initially – fully comfortable with that metamorphosis. In many ways, we have to change the way we are doing business as an industry, because what worked in the past is, in many respects, no longer working in the present.

 

That doesn’t mean that you have to abandon what has gotten you to where you are now on an individual basis – although the start of the New Year is a good time to take a step back and assess just what is going on.

 

On a collective level, it might be time to examine some of the more contentious issues that have been ignored or downplayed, and to answer the question of whether it is finally time to step up and honestly appraise where the industry as a whole is going.

 

Change isn’t always comfortable, but it’s necessary to make sure you don’t become irrelevant and stuck in the past when a glorious future lies just ahead in the distance.

 

With a product that is forever, isn’t it worth taking some time to figure out how to make forever start right now?

 

Let me know what you think of our exciting new look at danielle.max@idexonline.com

 

Have a fabulous weekend!