Forevermark Holds Fifth Annual Diamond Industry Forum

(IDEX Online News) – Forevermark recently held its fifth annual diamond industry forum – the theme of which was “Better Together” – as it brought together nearly 500 industry members to discuss issues facing the trade.

Manufacturers, diamantaires and industry leaders participated in workshops and seminars as they tackled pressing concerns such as synthetics and the commoditization of diamonds. President of Forevermark US Charles Stanley and Forevermark CEO Stephen Lussier addressed the forum on sustaining trust in diamonds, highlighting Forevermark’s commitment to rigorous selection and integrity.

“From its inception, Forevermark has been a challenger brand, and as such, we are driving competitive advantage for our partners all over the world,” said Lussier. “Together, we can collectively take on the challenges that are before us today, transform those challenges to opportunities, and drive our competitive advantage toward a simple objective, a more profitable and sustainable diamond business for all of us.”

Guest speakers included CEO of Karrikins Group Peter Sheahan and Mark Barden, a partner in the highly-regarded consulting firm eatbigfish, which coined the term “Challenger Brand” in its book Eating the Big Fish.

The Forevermark Carat Club, an incentive rewarding the top Forevermark sales ambassadors annually, was launched at the forum. Lussier and Stanley presented Forevermark diamond pins to the first members of the club – who sold more than 20 carats of 1-carat and above Forevermark diamonds during 2015.

The 2016 Carat Club incentive will run throughout the year, where potential recipients will be required to sell at least 35 carats of 1-carat plus Forevermark diamonds. The top 20 winners will receive a trip to London to visit Forevermark headquarters. They will also get a chance to see the Crown Jewels and visit the Forevermark Diamond Institute in Antwerp, Belgium.

The company also announced the rolling out of a responsible sourcing-focused print and digital creative advertising and marketing campaign. It will focus on Forevermark’s initiatives to give back to the communities from which its diamonds come.