Vardi Partners with JFC to Launch Million Key Movement
June 08, 16
(IDEX Online News) – Vardi Company has launched a nationwide jewelry program “The Million Key Movement” for the Love is the Key brand, in collaboration with Jewelers for Children (JFC).
Vardi is enlisting major retailers, as well as independent retailers to participate in the program. It said that it will donate 10 percent of the wholesale price of every key sold and will ask participating outlets to match that donation. Vardi will also roll out a nationwide marketing awareness campaign, also helping to promote participating retailers.
“We launched this program to make a significant impact and our goal is to generate the largest ever charitable contribution to JFC of $1,000,000+ as well as to spread the positive brand message of Love is the Key®,” said Vardi Company CEO Steven Vardi.
Vardi Company is a jewelry manufacturer with omni-channel distribution capabilities serving both mass market retailers and more than 1,000 independent jewelry retailers.
Jewelers for Children was founded in 1999 by the U.S. jewelry industry with the mission of helping children in need.