Chow Tai Fook to Launch Four T’s Campaign

(IDEX Online News) – Chinese diamond jewelry company Chow Tai Fook will launch a “To Tell the Truth” campaign alongside a tech-heavy retail experience that encourages consumers to learn about the sourcing of diamonds, according to campaignasia.com.

In a bid to differentiate its diamonds, the company claims to have developed patented technology that allows it to stamp each diamond with a “T-mark” – a serial number unique to each stone. The diamond brand has hailed its new technology and highlights that its four T’s stands for traceable, transparent, truthful and thoughtful.

Chow Tai Fook has said that the T-mark has been developed to build trust, by enabling the stone’s traceability from its origin to cutting, polishing, authentication and design.