Jewelers of America Continuing Webinar Series

(IDEX Online) – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has announced the continuation of its educational webinar series.

The series will cover a range of topics including better business solutions, legislative advocacy, strategies for jewelry marketing, social media and more.

JA webinars are offered exclusively to Jewelers of America Member stores and their employees as a free benefit of membership. “Jewelers of America’s webinar series is tailored to providing insight on key issues that affect our members daily," says JA Director of Public Affairs and Education Susan Thea Posnock. "The response to our recent webinars proves they are a great educational resource with valuable information that can be directly applied to a company’s business strategy.”

The next webinar in the series, 'Consumer Path to Purchase: Jewelry Shopper Insights & How Financing Drives Sales and Traffic,' presented by Mike Bagull and Shelly Schulz of Synchrony Financial, will be held on September 8.

The following webinar, on September 21, will focus on legislative advocacy and a 2016 elections update, presented by Chris Fetzer, Managing Director of Haake Fetzer, Jenny Caro, Co-Owner of Jewelry By Designs, and JA’s Director of Public Affairs and Education, Susan Thea Posnock.

The remaining 2016 webinars include: 'Essential Training for a Successful Holiday Season' to be presented by Janice Mack Talcott of Janice Mack & Associates on Thursday, October 13, and an important pre-holiday social media presentation by CEO of Likeable Jewelers Dave Kerpen on November 2.