Blue Nile Launches Fourth Webroom, Fifth Opening By Thanksgiving

(IDEX Online) – Internet diamond and jeweler seller Blue Nile has opened its fourth Webroom, and will open a fifth by Thanksgiving at a yet-unnamed location.

Its Webrooms are essentially display locations with a retail setting so that consumers can see more than 400 goods available for sale which can then be ordered on a PC, by smartphone or via a tablet.

The purchase can also be made online using in-store tablets and with the help of non-commissioned consultants.

The fourth Webroom is in the Washington Square mall in Portland, Oregon, and the first to open on the West Coast, several hours south of Blue Nile HQ in Seattle.

The company has opened Webrooms at Roosevelt Field mall in Long Island, New York, White Plains, New York, The Westchester mall, and at Tysons Corner Center mall in Fairfax County, Virginia.

“We’re bringing the on and offline worlds together to meet consumers’ demand for choice and shopping on their terms,” said Blue Nile President, Chairman, and Chief Executive Officer Harvey Kanter.

“The Webroom experience is retail reimagined and unlike traditional jewelry stores. We’re finding that a segment of shoppers want access to Blue Nile’s easy, educational, and pressure-free advice in a physical setting where they can see, touch, and feel the product but still take advantage of online prices.”