Diamond Producers Association Launches Movies Aimed at Millennial Buyers
October 07, 16
(IDEX Online) – The Diamond Producers Association has launched two short movies as part of its campaign to attract millennial buyers aged approximately 18 to 35.
The movies are part of the 'Real Is Rare' brand campaign which followed more than six months of research which featured interviews with young people in the United States.
The movies aim to give an intimate view into two relationships which are non-traditional and where the characters are searching for meaningful long-term relationships.