K-Uno First Jewelry Retailer in Japan to Adopt Full Sarine Profile Paradigm

(IDEX Online) – Sarine Technologies Ltd announced that its Sarine Profile™ digital sales paradigm for diamonds is being implemented in full for the first time in Japan by the K-Uno jewelry retail chain.

With 38 stores nationwide and its own diamond and jewelry manufacturing operation, K-Uno is a retailer of bespoke made-to-order diamond jewelry. K-Uno is to be the first jewelry retailer in Japan to adopt the complete Sarine Profile™ solution, which provides an innovative digital customer experience during diamond shopping, Sarine said.

The official launch of the new K-Uno digital diamond report, based on Sarine's leading diamond analysis and imaging technologies providing science-based, accurate and objective diamond information, coupled with a customer presentation, took place today at K-Uno’s flagship store in Tokyo in the presence of Sarine management, key industry persons and the media.

Sarine’s incoming CEO, David Block, said, "Sarine Technologies is delighted to collaborate with K-Uno and to be party to creating a new revolutionary approach to diamond jewelry sales in Japan – a country with a long history of diamond industry and retail innovation. K-Uno’s dedication to providing reliable, accurate and transparent information pertaining to their offered diamonds, along with the best possible customer experience, makes K-Uno the ideal partner for the first implementation of the full Sarine Profile™ in Japan."

K-Uno’s President, Masahiko Kuno, said, "K-Uno focused on the diamond's Brilliance more than on the traditional 4Cs first in Japan, and, appropriately, we developed our own diamond cutting technology with original cuts that are patented. We are delighted that the brightness of our proprietary polished diamonds has been validated by Sarine's advanced technologies and we have therefore chosen to adopt the full Sarine Profile™, and are proud to be the first company in Japan to do so. Through the implementation of Sarine Profile™, I would like to create a change in how a customer chooses his or her diamond."