Stornoway Announces Launch of Quebec Diamond Sales with Birks

(IDEX Online) – Stornoway Diamond Corporation has carried out the first sale of Quebec-mined diamonds at a launch event hosted by Birks at its Montreal flagship store.

Birks Group President and CEO, Jean-Christophe Bédos, and Stornoway President and CEO, Matt Manson, invited guests to view a collection of polished diamonds up to 10 carats in size mined during the initial ramp-up period of Stornoway’s Renard Mine in Northern Quebec and set in Birks’ signature designs.

Manson commented: “We are honored to be able to partner with Birks in the presentation of Quebec’s first diamonds to the retail market. It is fitting that these first beautiful, Quebec diamonds derived from Quebec’s first diamond mine should premier for sale at Maison Birks, Quebec’s most storied diamond jeweler.”

Birks will be presenting the first Quebec diamonds for sale at its Montreal store from May 25 to May 31, and in Ste. Foy, Quebec between June 5 and June 19.