Israel Diamond Exchange Opens Internet Marketing Wing

(IDEX Online) – The Israel Diamond Exchange (IDE) has opened a new wing dedicated to promoting internet marketing among its members.

It is the latest development by the Israeli diamond industry in electronic commerce initiatives over the past year, signaling a new direction for the industry, the IDE said in a statement.

The new internet marketing facility, which is available to bourse members, is manned by staff to instruct diamantaires in how to join e-commerce platforms and how to upload their goods. It is equipped with computers and 360 degree cameras for photographing diamonds to upload on e-commerce websites.

Yoram Dvash, President of the Israel Diamond Exchange, said, "We are making great efforts to provide new marketing channels to our members, and to encourage them to use the internet as a selling tool. I believe that this will give our industry a relative advantage. We need to look ahead, and this is the direction of the future."

This year, the IDE, together with the Israel Diamond Institute, launched GET-DIAMONDS, the Israeli diamond industry's official diamond trading platform. It offers international and local buyers free access to all Israeli diamonds via an advanced B2B trading platform, free of charge, which is user friendly, and accessible at any time and from anywhere, the IDE said.