Tiffany Opening NY Pop-Up Stores To Give Holiday Sales Some Sparkle
October 30, 17
(IDEX Online) – Upscale jeweler Tiffany & Co. is taking a new approach to expanding sales, after failing to boost same-store sales significantly in recent years with the opening of two tourist-oriented pop-up stores in Manhattan next month.
The stores will be located in Grand Central train station and in the Rockefeller Center.
The pop-up stores will offer pre-wrapped jewelry, accessories, home gifts and other items, according to reports.
“Tiffany & Co. has long been a destination for visitors from around the world,” Senior Vice President Philippe Galtié said in a statement. “With new concept stores at two iconic New York City landmarks, we’re embracing the spirit of gifting this holiday season and beyond.”
The pop-up stores will be open for 12 to 18 months, the New York Post cited the jeweler as saying.