ALROSA: Chinese Willing To Buy Diamond Jewelry More Than Americans

(IDEX Online) – ALROSA and the GfK research company have conducted extensive research into diamond consumers in the US and China, and found that in both countries they are interested in buying diamond jewelry, are planning to buy it in the future, and purchase for themselves much more often than as a gift.

The USA is the world's largest consumer market of diamond jewelry, and China is the fastest growing market.

The research was conducted last Fall among a total of more than 4,000 men and women from the USA and China aged 25 to 55 years, with average or above average income, who bought or received diamond jewelry as a gift within the last 12 months people.

The results confirm that consumers continue to show great interest in diamond jewelry, ALROSA said. From the total number of interviewed people, 86% of Chinese respondents and 59% of respondents in the USA plan to buy at least one piece of diamond jewelry next year.

Diamond jewelry buyers are not only loyal consumers thinking a diamond is a good acquisition for themselves, but they are also ready to share this opinion with their friends. According to the research, about 34% of respondents in China and 37% of those interviewed in the USA say that if their friends sought their advice on a present to a loved one, they would recommend diamond jewelry as a gift.

On average, 44% of Chinese consumers and 38% of US consumers bought one piece of diamond jewelry last year. 34% of respondents from China and 30% of respondents from the USA make two purchases a year. Every seventh consumer in China and almost every fifth consumer in the USA buy three pieces of jewelry a year, the report added.