Signet Jewelers 'Would Sell Lab-Grown Diamond Jewelry If Consumers Demand It'

(IDEX Online) – Signet Jewelers would be willing to sell jewelry set with lab-grown diamonds if consumer demand shows it to be worthwhile, said the firm's CEO Gina Drosos. She made the comments in a conference call with analysts.

While the jewelry retailing giant doesn't carry lab grown diamonds currently, "we have a very customer first mindset on this and we want to focus on delivering the products and experiences that customers want. So we are very closely monitoring and assessing the demand for this emerging category.

"What our research shows is that customers prefer natural diamonds for those really important purchases, bridal purchase, special birthday, graduations those kinds of things, but there could be some growing interest in the fashion jewelry space for synthetic diamonds. So we'll make sure that Signet is well positioned to participate in that space if the growth and the economics of it are attractive and if customers point us in that direction," Drosos added.