James Allen now sells LGDs online

James Allen, the etail-jeweler, will be offering laboratory grown diamonds (LGDs) to consumer. James Allen is the first created company in the Signet group to do so. Following this news, social media channels were buzzing with comments, condemnations as well as praise.

Oded Edelman, President of James Allen, a firm that has been owned by Signet Jewelers since 2017, said that the sale of LGDs is a first test. He commented that in case it goes well down with consumers, Signet may look at the issue again, and determine if LGDs can be sold in other Signet owned entities.

Edelman pointed out James Allen’s will be selling LGDs in high colors and clarities only.  

James Allen also added a FAQ section on LGDs lab-grown diamond to its website. https://www.jamesallen.com/faq/