IDE Launches "I Love Natural Diamonds"campaign

The Israel Diamond Exchange (IDE) is launching a global awareness campaign to differentiate, in the IDE's verbiage, "fake from real." The campaign consists of several short videos that will be released during the coming weeks and will be promoted through digital marketing channels.

The message of the campaign is "In a fake world, real things are rare," and tells the story of the natural diamond: its singularity, astounding beauty, natural creation, geological age and immeasurable value. The videos end with the tag line "I love natural diamonds."

Israel is the first global diamond center to introduce an international campaign aimed at differentiating natural diamonds from lab-grown and other synthetic stones. The initiative was announced last week at the meeting of the World Federation of Diamond Bourses' (WFDB) Executive Committee held in Israel.

"At a time when counterfeit products and fake reproductions flood almost every market, few commodities remain as rare and exceptional as natural diamonds. In this campaign we want to highlight the exceptional qualities of natural diamonds, as symbols of love and timelessness over the generations and throughout the world." IDE President Yoram Dvash said.

To view the first video follow this link: https://youtu.be/MuR8xHNDbKc