Ex-Bulgari Exec Joins Pandora as CMO

(IDEX Online) - Carla Liuni, formerly vice president of Global Marketing & Communication at Bulgari, is joining Pandora as its chief marketing officer. She will also serve on Pandora's Executive Leadership Team.  

For the past four years Liuni, who will join Pandora in March 2020, has been responsible for marketing and communication at Bulgari. Prior to that, she spent almost 20 years as a general manager for  Procter & Gamble's Prestige division. 

CEO Alexander Lacik said the company is investing more heavily in marketing as part of its turnaround program. The company relaunched its brand in August to try to arrest declining sales. 

Pandora jewelry is sold in over 7,500 points of sale, including more than 2,700 concept stores, across more than 100 countries.